Sales strategies must meet digital-age challenges. In this third and final instalmentof our blog series, we highlight books that have been published since 2000.
“The Ultimate Startup Guide To Outbound Sales: How to Turn Cold Leads into Hot Customers”by Steli Efti
This book provides step-by-step action guides, proven templates, and detailed strategies designed to take your sales game to the next level.
Roberge shows you how to use data, technology, and inbound selling to accelerate sales. He provides a scalable, predictable approach to scaling your sales and building a winning team.
“Insight Selling: Surprising Research on What Sales Winners Do Differently” by Mike SchultzandJohn E. Doerr
After studying over 700 buyer-to-buyer purchases, Schultz and Doerr offer a three-step approach for winning in sales: connect needs to solutions, convince buyers of maximum returns, and collaborate with buyers and work as a team.
“Selling to Big Companies”by Jill Konrath
Konrath offers strategies that help you crack into big accounts and close more deals. She also provides a tool kit that helps you apply her process to your unique circumstances.
“Go For No! Yes Is the Destination, No Is How You Get There”by Richard Fentonand Andrea Waltz
Fenton and Waltz tell an entertaining story about a copier salesman who wakes up ten years in the future to find himself immensely succesful. This book presents the concepts essential to sales success and teaches that the most empowering word is no.
“From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue”by Aaron Ross
This is a hypergrowth playbook based on the success of major companies, such as Zenefits, Salesforce, and EchoSign. Whether you have a $100,000 or a $1,000,000,000 business, you can use these insights to learn what it takes to break revenue records.
“Made to Stick: Why Some Ideas Survive and Others Die”by Chip Heath and Dan Heath
In this indispensable guide, Chip and Dan Heath examine the concept of stickiness and what makes certain ideas stick. They argue that sticky messages of all kindsdraw their power from the same six traits.
“Sell or be Sold: How to Get Your Way in Business and in Life” by Grant Cardone
Cardone breaks down the techniques necessary to master the art of selling.You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee greatnessregardless of the economy.
“SNAPSelling: Speed Up Sales and Win More Business with Today’s Frazzled Customers” by Jill Konrath
Konrath teaches you how to overcome hesitation, get more appointments,and win sales. She offers four SNAP rules: keep it simple, be invaluable, always align, and raise priorities.
“Cold Calling for Chickens”by Bob Etherington
Based on a very successful course given to thousands of people, this book explores the art and science of making first contact with complete strangers.
“Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!”by Jeff Thull
If you specialize in complex business-to-business deals that require decisions by individuals operating from different perspectives, then this is the book for you.
“The War of Art: Break Through the Blocks and Win Your Inner Creative Battles” by Steven Pressfield
Pressfield offers a succinct, engaging, and practical guide for succeeding in any creative sphere. This is nothing less than Sun-Tzu for the soul.
“The 10X Rule: The Only Difference Between Success and Failure” by Grant Cardone
Most people only operate by three degrees of action: action, retreat, and no action. Cardone introduces the fourth degree of action “the 10X Rule”. This is the degree of action that guarantees companies and individuals realize their goals and dreams.
“The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism”by Olivia Fox Cabane
The Charisma Myth is the widely-held belief that charisma is something we are born with. You either have it or you don’t. This book explains how charismatic behaviors can be learned and perfected by anyone.
“Perfect Selling”by Linda Richardson
This USA Today and New York Times Best Seller shows you how to meet your sales objectives and close more deals in only 20 minutes a day. In five steps: “connect, explore, leverage, resolve, and act” you can master the art of the sales call.
If you think we missed one of your favorite books, please let us know below.
